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Hey Hey It's Time You Got Away

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‘Hey Hey! It’s time you got away’ Aussies invited to holiday in Queensland

Minister for Tourism Peter Lawlor announced that Tourism Queensland had yesterday initiated a new campaign intended to encourage Australians to take their unused leave and enjoy a holiday in Queensland.

The initiative, called 'Hey Hey! It's time you got away', was inspired by Tourism Australia's 'No Leave, No Life' program which highlighted the need for Australians to take their annual leave, Mr Lawlor said.

The Minister added that, "Australians have accrued $33 billion in annual leave,we want people to convert this leave into bookings in Queensland whether it be for a short break or longer and take advantage of the great deals on offer from this campaign.”

The deals included in the initiative are available from more than 200 tourism operators across the state and are open to all Australians from the State Government’s consumer site www.queenslandholidays.com.au. Information will also be sent out to more than 300,000 subscribers of the site direct via email.

The campaign also includes a Facebook and Twitter component to engage with potential travellers.

Queensland’s tourism industry has had a difficult year following the Global Financial crisis, with the added problems of recent flooding in the Queensland Outback and the damage caused to Mackay and the Whitsundays by Cyclone Ului.

Tourism Queensland hopes to increase not only interstate travel numbers but also intrastate holiday makers as well. The Minister also said that, "Having work/life balance is so important and this initiative will encourage Australians to not only use up stockpiled annual leave but to do it right here in Queensland!”

Mr Lawlor went on to say, "I would also urge employers to encourage their staff to take leave, as a holiday not only makes for a happier, more productive workforce, but also reduces the huge liability that untaken leave places on businesses.”

Tourism Queensland Acting CEO Steve McRoberts said that this latest initiative, ('Hey Hey! It's time you got away') would be a fast and effective way to speak directly to the audience Queensland tourism operators most needed to reach.

Mr McRoberts said, "This type of targeted initiative reaches a huge audience of potential Queensland holiday makers. Online is really the way of the future with 69 percent of people now researching and/or booking their holidays via the web."
 

Christopher Lamont

Date: 28/03/2010