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Best Job In The World

Best Job In The World
Best Job In The World
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Queensland Holidays are gaining in popularity again and Tourism Queensland is confident that it has a great deal to do with their promotion of “The Best Job in the World” which was won 3 months ago by British man Ben Southall.

As Island Caretaker for the islands of the Great Barrier Reef, Ben has been busy sampling the delights of the Islands and Reef and filing reports on his Blog site which is followed by thousands of people across the world.

Ben has done all the well known activities on the Great Barrier Reef like Snorkelling, Scuba Diving, Fishing and bushwalking around the islands, but he has also been very active in the promotion area as well.

In addition to his more than 150 media interviews, Ben has hosted documentary crews and celebrities from the UK, Germany, The Netherlands, Japan and Hong Kong, showing them around his area of responsibility and what it is that he does in his new role.

It must be said though that his latest exploit is by far his most high profile, and that is his recent appearance on the Oprah Winfrey Show in the US. Whilst only a short five minute satellite interview with Oprah, Ben took the opportunity to sing the praises of his “Office” and the State of Queensland during his chat and the executives at Tourism Queensland couldn’t be happier.

Tourism Queensland acting CEO Steve McRoberts rates Ben as the perfect tourism ambassador for Queensland.

"Since arriving as the Island Caretaker on July 1, Ben has continued to fuel the buzz surrounding the Best Job in the World and sustain interest in Queensland," Mr McRoberts said.

Even the politicians are applauding both Ben and the promotion of the best job in the world. Premier Anna Bligh said "He is doing a great job and everyone's primary focus now is on harnessing the excitement he has generated to motivate viewers to act on their desire to visit Queensland."

Tourism Minister Peter Lawlor said "During Ben's five minute chat with Oprah he was able to give a first-hand account of what it's like to have the Best Job in the World and enjoy a range of fantastic Queensland experiences, such as snorkelling, diving and bushwalking," he said.

The minister also said that as part of the Best Job promotion, an audience member of the Oprah Winfrey show will win a trip to Queensland.

So something of a coup for Tourism Queensland and all expectations are that the interest generated by the interview will translate into a meaningful increase in bookings.

Date: 28/10/2009


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