V8 Supercars Australia recently revealed US pop star Pink as the new face of the sport.
The three year deal sees the 30-year-old singer become an ambassador for the sport from 2010 until 2012. Pink is the star feature of a new multi-million dollar TV commercial alongside well known V8 Supercars drivers including Jamie Whincup, Rick Kelly, Mark Winterbottom and James Courtney.
In the ad Pink interacts with the drivers to the song Get The Party Started, which was a number one hit in Australia in 2001. "So why Pink? She's the greatest female artist on the planet in my books," V8 Supercars Australia chairman Tony Cochrane said of their star recruit.
"She's not afraid to be different. She's bold, she's outspoken and she's unapologetic. She's the most popular modern day artist in this country by a very long margin." The commercial was directed by Hollywood music video director Dave Myers, who flew to Sydney from LA for the shoot during Pink's 2009 Funhouse Tour, and is believed to be one of the largest advertising productions undertaken in Australian sport "I'm stoked about it, it's awesome," Pink said.
"We got to test drive the cars while we were there and it has been a really fun ride. "I didn't have to drive with (husband) Carey Hart so I'm alive! I'm really excited about the new race season."
Whilst taking a break from her 2009 Funhouse Tour of Australia, Pink and husband Corey Hart took a motorcycle trip along the Queensland coast. The pair rode through Townsville just days before the inaugural Townsville 400 race sparking conjecture that they may have been in the city to watch the race. These hopes were promptly dashed with the pair stating they were just passing through.
Townsville V8 Supercars 2010
The V8 Supercars return to Townsville in 2010. Event Date: Friday, 9 July 2010 - Sunday, 11 July 2010