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New Korean Air Australia Campaign

New Korean Air Australia Campaign
Tourism Australia Campaign
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Korean Air begins new Tourism Campaign for traveller to Australia.

Korean Air and Tourism Australia have been successful in negotiating a deal resulting in the production and placement of a new advertising campaign in Korea that promotes Australia as a major destination.

Korean Air will invest more than $A3 million in the new campaign, which is also being supported by Tourism Queensland, Tourism New South Wales and Tourism Victoria.

Tourism Operators in all states have responded with positive comments and are looking forward to seeing improved numbers over the coming season. Tourism Australia is confident that operators will see a solid increase in numbers of visitors from Korea.

Tourism Australia said the negotiations were made in the face of tough competition from New Zealand and the United States. The campaign will commence next week and run until March using print, radio, online, cinema, television and outdoor media, promoting Korean Air’s regular services to Australia.

Three different versions of the ad were filmed around the Gold Coast and Great Barrier Reef, Sydney Harbour and the Great Ocean Road. Korean Air has 15 flights each week from Seoul servicing Brisbane, Sydney, and Melbourne.

Christopher Lamont

Date: 23/02/2010

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