Holiday houses, villas, apartment, hotels and more

We need your travel dates to give you the best available offers

New Korean Air Australia Campaign

New Korean Air Australia Campaign
Tourism Australia Campaign
(0) marks: 0

Korean Air begins new Tourism Campaign for traveller to Australia.

Korean Air and Tourism Australia have been successful in negotiating a deal resulting in the production and placement of a new advertising campaign in Korea that promotes Australia as a major destination.

Korean Air will invest more than $A3 million in the new campaign, which is also being supported by Tourism Queensland, Tourism New South Wales and Tourism Victoria.

Tourism Operators in all states have responded with positive comments and are looking forward to seeing improved numbers over the coming season. Tourism Australia is confident that operators will see a solid increase in numbers of visitors from Korea.

Tourism Australia said the negotiations were made in the face of tough competition from New Zealand and the United States. The campaign will commence next week and run until March using print, radio, online, cinema, television and outdoor media, promoting Korean Air’s regular services to Australia.

Three different versions of the ad were filmed around the Gold Coast and Great Barrier Reef, Sydney Harbour and the Great Ocean Road. Korean Air has 15 flights each week from Seoul servicing Brisbane, Sydney, and Melbourne.

Christopher Lamont

Date: 23/02/2010


Select a mark:  

Comments (0)

No comments


Queensland Dam Water Release
The Queensland Government approved mass release of water from Wivenhoe Dam will begin today, despite state bureaucrats warning that the move could put Brisbane's water security in jeopardy.
Strategic Blow
As Qantas continues to battle with it's unions and tries to regain its reputation in the wake of its industrial dispute Australia's newest airline is preparing a major assault on the market.
La Nina Again
The latest weather bureau report predicting another summer of wild weather will force the Queensland Government to open the floodgates on major dams.