Bikini Parade World Record

Over 350 bikini-clad women made their way through Surfers Paradise this morning and in doing so have enhanced the Gold Coast's reputation for producing world-beating women.

357 women joined this morning's Gold Coast Bikini Parade, smashing the standing world record and coming just days after the city welcomed athletes Sally Pearson and Sam Stosur home after incredible sporting feats.

Even the iconic Gold Coast Meter Maids joined in the world record parade.

The parade was sponsored by the Surfers Paradise Alliance and the Gold Coast Bulletin, and needed to attract 332 bodies in order to beat the record set in the Cayman Islands last year.

Australian Guinness World Record adjudicator Chris Sheedy was on hand to give the attempt the seal of approval and officially declare the record attempt a success.

''Today 361 girls walked through the counter but there had to be a few disqualifications because they were not wearing bikinis,'' he said.

''Unfortunately for the Cayman Islands they have had their record smashed because 357 walked through the count today.''

Local Gold Coast councillor Susie Douglas said the event was a great way to show off the attractions of the Coast.

''The Guinness Book of Records has a particularly reputable brand and that's the sort of attention we need to attract,'' she said.

''It shows off that we have beautiful beaches, we've got a great foreshore and got healthy young women and a sense of fun.''

The Cayman Island are already planning another bid to reclaim the title later this year.